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Advertising on Adwords: Part 3 – Organizing Adword Campaigns, Ad Groups, and Ads
In setting up your Adwords account, you want to try to make sure that it is structured and organized properly the first time. You can organize your account into various campaigns, and then divide...
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Anatomy of a Google Pay-Per-Click Ad
Pay-per-click ads can be a great addition to an online marketing campaign, but with limited real estate to work with, it is important that you understand the opportunities and limitations that are...
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Why SEM Should be Part of Your Marketing Strategy
Let’s face it – Search Engine Marketing (also known as Pay Per Click Advertising – PPC) does not share the glamor of SEO’s “organic” search results, or the cache of Social Media Marketing. In fact,...
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Michelangelo and “The Art of Retirement” by Gary Williams
In the interest of full disclosure, Gary is a client of mine. Having said that, this review is not a paid review, nor is part of any contracted work that I have with Gary. I have read The Art of...
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Are Spelling and Grammar SEO Ranking Factors?
Bing Late last week, Duane Forrester, a Senior Product Manager with Bing, published “Quality: Do You Have It, or Just Think You Have It?” outlining Bing’s policy towards poor spelling and grammar: “. ....
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Monthly Marketing Paceline (Round Up): February, 2014
Welcome to the first edition of the “Monthly Marketing Paceline” – my turn to pull those articles and writers that I found to be especially helpful, insightful, or interesting this past month. This...
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Attention Subscribers: New Blog RSS Feed
I am in the process of changing my blog’s RSS feed to Feedblitz. If you currently subscribe and would like to continue receiving new posts via RSS, OR through email, please change your feed to:...
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Advisor Practice Management Telesummit
Practice Management is an area that is often overlooked at major conferences, training programs, or business schools, where the focus is usually on the services you provide your clients. However, the...
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Review of “Spin Sucks: Communication and Reputation Management in the Digital...
This is a review of “Spin Sucks”, the just released (officially March 29th) book by Gini Dietrich, founder and CEO of Arment Dietrich, well known speaker, and author/host of the SpinSucks blog....
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What is Content Marketing?
Undeniably, the internet has changed the way we do business – new marketing methods spawn or promote new terminology almost daily. As a result of Google’s Panda and Penguin updates the past couple of...
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Social Signals are NOT an SEO Ranking Factor
Straight to the point – spoiler alert – social media signals (likes, shares, +1s) – are not direct SEO ranking signals. Have you read otherwise? Yeah – me too. Almost daily I find new blog articles...
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Finally! Connect your G+ Business Page to your Google Maps Local Listing
Many business owners, myself included, created a Google+ Business/Brand page, worked to brand it, develop connections, and publish content from it, only to discover that Google had auto-generated a...
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Subscription Website & Marketing Packages – WP Subs
I’m very excited and proud to announce the launching of our new partner and “sister” site – WP Subs! WP Subs was created in response to the need for an affordable “out of the box” small business...
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Google Adds SEO, Web Design and Marketing to Local Search Results
We’re back!!! More than 5 years after being removed from the Google Map listings – SEO’s, web designers, and marketing firms are once again appearing in Google’s Local search results! If you’ve been...
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Goolge Updates Local Search Algorithm (Pigeon Update)
Google’s recent update – unofficially labeled the “Pigeon” update – is impacting the local search listings associated with Google Maps (the 7-pack). Although not a lot is known about the update yet,...
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Real Estate Listings Removed From Google Local Search Results
Google’s recent Update to the Local search algorithm, unofficially known as Pigeon, has dramatically affected local search results – adding new local categories, reshuffling existing rankings, and...
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Pigeon Droppings: Keeping Up with Local Search
Late last month, Google announced an update to the Local Search algorithm – unofficially dubbed the ‘Pigeon’ update – that significantly impacted Local Search results and optimization strategies....
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Google Drops Authorship
“. . . we’ve made the difficult decision to stop showing authorship in search results.” ~ John Mueller, Google, August 28, 2014 If you’ve had “set up Authorship” on your to-do list (you’re apparently...
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Attention Subscribers: New RSS Feed
Thank you for subscribing! If you are receiving this blog post, it is because you at some point subscribed to this blog – thank you! I am in the process of consolidating my blogs and brand into one...
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