Let’s face it – Search Engine Marketing (also known as Pay Per Click Advertising – PPC) does not share the glamor of SEO’s “organic” search results, or the cache of Social Media Marketing.
In fact, if SEM is not part of your marketing strategy, you are part of the majority of business owners and marketing experts.
Pay Per Click Ads are Outlined in Red
You’re also missing out on a great marketing tool and opportunity.
Although organic search engine results do attract most of the clicks on a search engine results page, research shows that when it comes to the “high commercial intent” keywords – those used when consumers are actually ready to buy, two-thirds of searchers (64.6%) click on the paid ads.
Tweet this: 64.6% of “high commercial intent” searchers click on PPC ads rather than organic!
In addition, a 2011 Google study revealed that the presence of both an organic and paid listing on the same search engine results page significantly increased the number of clicks that company received.
Your turn: Have you tried a PPC campaign in the past? What was your experience? Does this data want to make you try again?
Related Readings:
Setting Up an Adwords Campaign
Organizing Adwords Campaigns, Ad Groups and Ads
Using Google “Match” type in Choosing Adwords Keywords
Anatomy of a Google Pay Per Click Ad
Why Isn’t My Google Adwords Ad Showing?
Making Money with Adwords: Split Testing
Understanding the Results of Your Adwords Campaign
What is the Google Adwords “Quality Score” and how can it be improved?